Todd Lessem
Founder/Principal
Todd brings over 20 years of experience leading by example with data driven decision making. Throughout his career at Comcast as a sales and marketing leader, he led multiple “start-up” teams that were required to deliver immediate results while building the long term process, procedures, and strategic infrastructure for long-term growth.
Specific to his experience:
As a marketing communications leader, Todd led the B2B and B2C messaging strategy, harmonizing TV, Radio, Digital, Social, Direct Mail, and Email tactics to maximize their impact on the 24M homes and businesses they touched.
As a marketing and sales strategist, Todd established his thought leadership by designing and implementing existing customer strategies that touched all points across the customer lifecycle (onboarding, engagement, upgrade growth, retention, and renewal).
As an “unofficial” analyst, Todd’s data-driven work evolved from identifying business insights and developing new reports to being highlighted as “the story” of business performance in monthly P&L discussions for existing customer strategy and competitive insights.
Todd is passionate about numbers, business and revenue growth, and most importantly, equipping organizations to make data driven decisions leveraging his Fortune 50 experience.
In addition to The Data Miners Team, Todd is also the founder/president of Diakonos Management Solutions, a business that provides individuals toolkits to GROW in their business acumen and career.